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About Strategy Hub

Built for founders who'd rather know

Diagnostics for owner-led businesses. Private, precise, on your schedule.

Dr Richard Jones, EdD, FCMA, FIOD, MBA

Most owner-led businesses aren't sellable. They're expensive jobs.

Transferability requires things most owner-managers have never had reason to build: decision-grade finance, pricing logic that is documented and shared, and a team that can operate without the founder in the room. The problems are structural, and they compound quietly.

Strategy Hub exists to surface them. Before a buyer, lender, or crisis forces them into the open.

I've spent twenty years inside owner-led businesses: as a CFO, as an operational lead, and as an adviser. Not observing from the outside. Running the functions.

£40m operational lead

In one role, I led the finance function and most of the operational and strategic workstreams for a £40m business, including an £8m turnaround. Not advisory. Not a review. Executive delivery.

Block's $29bn acquisition of Afterpay

Prior to Block's $29bn acquisition of Afterpay, I led the financial and operational remediation of Clearpay, its UK brand. That included resolving legacy issues in the finance function and readying the team to operate under Block's model.

PE-backed business

As FD cover on a PE-backed business, I identified an unflagged redemption clause buried across multiple documents that would have wiped out the shareholders' position. Modelled the exposure and managed the resolution, protecting over £1m in cash and balance sheet value.

That cross-functional visibility is what the diagnostics replicate. The ability to see what sits between the silos.

100% Reported utilisation
42% Actual utilisation

In one firm, the board reported 100% utilisation. The diagnostic found 42%. Hiring, resourcing, and workload decisions were all built on self-reporting rather than measurement. The wrong people were saying how busy they were. Nobody had checked the numbers.

The pattern is always the same: the later the truth emerges, the more expensive it is to fix. That utilisation gap meant revenue running at half of capacity and a cost base built on fiction. In a cash-strapped business, that is not a metric problem. It is a viability problem. I've seen the same structural issues in £50m transactions and in £5m businesses.

The difference is infrastructure. Larger businesses have teams to find these things. Owner-led businesses don't, which is why the problems accrue in silence until the business faces scrutiny it wasn't built for.

I completed a doctorate researching succession and founder dependency in owner-led businesses. The central finding: a founder's readiness to step back and the team's readiness to step up are not independent variables. They're co-dependent. One doesn't move without the other.

The research directly informs how the diagnostic tools score and weight their outputs. It's not academic theory applied to business. It's a pattern observed across years of owner-led work, validated through doctoral research, and built into the scoring models.

Strategy Hub is built specifically for businesses turning over between £1m and £50m. Not a scaled-down enterprise product. Tools designed for how owner-managers actually operate. No consultant required just to get the diagnosis.

Founder Dependency and Cash Runway are free. Finance-Ready is the full diagnostic: eight pillars, scored, with a prioritised roadmap telling you what to fix first and why it matters.

If your finance function is the constraint you can feel but can't pin down, there's a roadmap for that.

If the business doesn't function without you in the room, Founder Dependency will show you where the concentration sits.

If you advise owner-led businesses, the free tools are an easy starting point and a clean way to establish the facts.